Potion

I was tasked with creating a fictional product for a real company. I had to design the product logo, the packaging and bottle, as well as several settings where the product could be placed for marketing.

I wanted to create a product targeted at an audience interested in role-playing, fantasy and fiction. The age group was between 18 and 30 years, and the location for marketing would be city and urban areas. I chose Coca Cola ® as the target company for this fictional product.

The concept I came up with was a shape similar to that of traditional soda bottles, but with the hollow space for content shaped like a fantasy alchemy bottle.

The reason for this was not only due to the aesthetics, but also because this would ensure the bottle wouldn't break easily, would be easy to grip and would still retain that old fantasy reference due to the shape being visible inside the bottle.

The logo was hand-drawn and then scanned and vectorized using Adobe Illustrator. Inspired by several gothic fonts to give the right fantasy feeling, the long and sharp trunks of the letters make it stand out.

All content copyright (c) in whole or in part, Tor Damian Design, 2010.